About ALCC

Mission: To advance the landscape industry in Colorado through education, advocacy, and professional standards.

Vision: To be the premier resource for landscape professionals, fostering sustainable practices, strong businesses, and a thriving green industry across Colorado.

Misión de ALCC: Ayudar a las empresas de paisajismo de Colorado a tener éxito en su negocio. Proveemos la información más relevante para el desarrollo de empresas y habilidades para las empresas de paisajismo en todas las etapas de crecimiento en su ciclo de negocios.

Visión y Valores: El ALCC será el primordial recurso para las empresas de paisajismo que desean desarrollar empresas exitosas. Representamos las mejores prácticas de administración de empresas y liderazgo, nos mantendremos a la vanguardia y al día con las tendencias emergentes, y proveeremos utilidad a nuestros miembros.

When you hire an ALCC member, you get a company that is better by nature. ALCC members are professionals who strive to continually improve their businesses and their service to customers.

• Maintain the highest standard of personal and professional conduct in all aspects of their business.
• Actively promote and encourage the highest level of ethics within their business and the landscape industry.
• Recognize their responsibility to uphold all laws and regulations relating to businesses and professionals in the landscape industry.
• Strive for excellence in all aspects of their business.
• Cooperate in every reasonable and proper way with other members and industry professionals, and work with them to advance the business, professional and fellowship interests of the landscape industry in Colorado.
• Use every opportunity to improve the public understanding of professionalism in the landscape industry.
• Use all resources wisely and improve their company's understanding of environmental stewardship.

Las actividades y prácticas de todos los miembros ayudarán a asegurar la confianza pública en la integridad de la empresa y la calidad de los servicios que proveen los profesionales de paisajismo. Para promover y mantener esta confianza, cada miembro deberá adherirse a los siguientes Estándares de Conducta:

• a. Mantener el más alto estándar de conducta personal y profesional en todos los aspectos de mi negocio.
• b. Promover y fomentar de manera activa el más alto nivel de ética dentro de mi empresa y la industria del paisajismo.
• c. Reconocer y ejercer mis responsabilidades y las de mi empresa para acatar las leyes y los reglamentos relacionados a empresas y profesionales de la industria del paisajismo.
• d. Esforzarme para lograr la excelencia en todos los aspectos de mi negocio.
• e. Cooperar de manera razonable y apropiada con otros miembros y profesionales de la industria, trabajando con ellos para avanzar el negocio y los intereses profesionales y comunitarios de la industria del paisajismo en Colorado.
• f. Utilizar toda oportunidad para mejorar el entendimiento público y el profesionalismo de la industria del paisajismo.
• g. Acoger los principios de responsabilidad ambiental y solidez ecológica que mejoran al medio ambiente y facilitan la oportunidad económica y sustentabilidad de la industria verde.
• h. Actuar como guardián ambiental trabajando continuamente para conservar los recursos naturales, reducir el consumo y aminorar el impacto ambiental de mi empresa.

John McMahon

Chief Executive Officer

John McMahon brings extensive association management and outdoor industry experience to ALCC. Most recently he served as executive director of the National Ski Patrol. His background includes leadership roles with Breckenridge Tourism Office, Vail Resorts, Loveland Ski Area, and as deputy director of marketing for California State Parks. A Colorado native raised in Aspen, John is passionate about the outdoors and enjoys paddle boarding with his border collie Zoe. He and his wife have two grown children.

Tammy DiFalco

Membership & Sponsorship Director

Tammy works closely with members and sponsors to deliver exceptional value and ensure the best possible member experience. Her favorite part of the role is connecting with ALCC’s vibrant community. She brings previous association membership experience and holds a B.S. in Business Administration from Colorado State University. Tammy enjoys spending time with her family and exploring everything Colorado’s outdoors has to offer.

Melissa Emdin

Programs & Education Director

Melissa oversees the Landscape Industry Certification program, ProGreen EXPO speakers, the ELITE Awards, CEO Exchanges, and many other educational initiatives. She brings more than a decade of program management and association experience, with a strong focus on certification. Melissa is passionate about providing relevant education to meet members’ needs. She enjoys spending time with her husband Will, sons Owen and Oliver, and their dog Parker.

Heather Smith

Communications Manager

Heather Smith is a wellness trends expert with over two decades of experience communicating the science of healthy living to the public. As a national TV news contributor and founder of LACQUER inc., she has appeared on NBC, CBS, ABC, FOX, and Cheddar News, and has been featured in The New York Times. She brings custom wellness events to Google and the X Games and recently launched theWELLBEINGedge to help companies support employee wellness. Heather holds a Master’s in Biochemical & Molecular Nutrition from Tufts University and a Bachelor’s in Exercise Physiology from UMass Amherst. She lives in Boulder with her husband and three boys.

Rachael Coleman

Office Manager

Rachael handles telephone inquiries, event marketing and registration, bookstore order fulfillment, and provides support across all ALCC departments. With a background in finance and high-level administrative roles in New York City, she brings strong customer service skills and retail management experience. Her attention to detail and friendly approach make her an invaluable resource for members and staff alike.