Will PereiraJuly 2017

Congratulations! We’ve made it halfway through 2017. Are you ready for a break? I hope you’ll take some time out for fun and join me at ALCC’s annual summer party on July 20. Once again, the gathering will be hosted by Alameda Wholesale Nursery. The whole family is invited along to enjoy a summertime picnic and shaved ice treats. It’s a great opportunity to reconnect with colleagues, also—most of us have probably been too busy this summer to keep in close touch with peers.

As the summer heats up, water conservation is on the minds of many. But we know that in the landscape industry, saving water is always part of our plan. This month, our industry observes Smart Irrigation Month, an annual event not just for irrigation professionals but for consumers as well.

Designed to promote the social, economic and environmental benefits of efficient irrigation technologies, products and services in landscape, turf and agricultural irrigation is now in its thirteenth year. It’s a good reminder to evaluate your business’s own efforts at conserving water.

Smart Irrigation Month can also be a valuable marketing tool. Talking with your clients about responsible, water-saving irrigation practices can build credibility for your company. Encouraging water conservation helps our industry’s reputation too. As we found in the landscape water use study, the water that goes to landscapes is put to very good use and has an impressive ROI.

Another July tradition is NALP’s Legislative Days on the Hill. In two weeks, ALCC will join a delegation of landscape professionals to meet with lawmakers in Washington, DC. It’s an inspiring and rewarding event, with a focus this year on discussing pesticide regulation, fertilizer regulation, and the H-2B visa program with our representatives. It’s not too late to attend—contact John McMahon at 303 757-5611 to learn how you can get involved.

For most of us, our workloads are busier than ever. But even when business is good, we need to keep an eye on the issues that affect the landscape industry. I encourage you to attend an ALCC event, talk with peers, and see how you can influence the future of our industry.

Will Pereira, BrightView
ALCC President

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